A present though expensive looks attractive and brings a smile when covered in a simple gift pack. So much importance have been give to packing since ages when the tradition of exchanging gifts started. The same concept have been advanced in business world also to attract customers worldwide. Manufacturing a product with a superior quality is the biggest challenge for any manufacturer but more than that promotion of the product has to be done in an attractive or a pleasing way to pull the customers our way.
Once customers get past the retail point of sale display, package designing is a silent way of advertising a product which if relevant and innovative can reach to a greater extent of people and stays in the long run. The design can include the facts, logos and some catchy text for display to grab the attention at once. We remember certain products like chocolates, toys, perfumes and many more by remembering their package designs. Such is the attention drawn towards packages.