As a small business owner living in this tech-savvy world, it’s important to stay informed of the latest advances if you want to remain competitive. Beyond this, staying connected to your customers and business through your smartphone and laptop will not only make your life easier, it can also increase efficiency and your struggling revenue stream. The introduction of the iPhone, iPad and a number of other Apple-inspired gadgets has made it easier than ever to link your smartphone and computer. If you’re a small business owner looking to jump on the Mac bandwagon, here are a few ways to make the most of your Apple products.
Harness the Power of Business Apps
You probably purchased an iPhone, iPad or Mac for the gadget’s sleek design and hip pedigree, but little did you know you also have a mini-savior in the palm of your hand. The Apple app store has a multitude of user-friendly business apps designed specifically to make your life easier. Here are just a handful of the best apps for small business owners, many of which are free:
- Zapd – For many small businesses, success is made possible with the help of a well-designed webpage. If your web design abilities are lacking however, consider downloading Zapd. The application allows you to create a quick and simple webpage, after uploading a photo and a few pieces of pertinent information.
- Business Card Design – Your webpage is up and running, but now you need a hip and memorable business card. For less than a dollar, the Business Card Design app helps you create a business card complete with eye-catching graphics in a matter of minutes.
- Evernote – Are you having trouble staying organized? The answer to that question was probably “yes,” so instead of hiring a personal assistant, download Evernote. The basic app is free, and is actually a fun way to jot down must-have lists, create voice reminders and keep on top of all your brilliant, money-making ideas.
You probably consider yourself something of a novice tech guru, but there will always be hiccups, breakdowns and total system failures that you aren’t able to handle. Luckily for you, Apple has a well-developed customer support system that is able to answer or solve almost any question or conundrum you can throw at them. As a user you basically have two options: visit your local Apple store or call an 800 number to receive telephone support from a technician. If you’re lucky enough to have an Apple store in your area, this is probably your best option. Apple dubbed its technicians “geniuses” for good reason; they’ve been extensively trained to handle any issue and provide you with a solution within minutes usually.
Consider External Hard Drives
Accidents and catastrophic disasters are an unavoidable part of life, so what happens when your Mac crashes and all of the sales figures, customer information and important data stored inside is lost forever? Backing up your data on an external hard drive for Mac is a necessity and the best way to get your business up and running once you’re able to regroup and replace your computer.
Finally, A Word of Caution
The final decision to go Mac might have been solely based on the urban legend the products are completely impervious to Trojans, viruses and other types of malware. Unfortunately, this is not true and in order to keep your small business safe, it’s important to keep tabs on your Mac’s periodic system updates. If you’re using multiple devices, or have several employees linked into the same network, it’s important to make everyone involved aware of this and ensure that each employee remains compliant. Lastly, invest in a quality anti-virus and anti-malware for your Apple-based product. There are several on the market, so do your homework and decide which product suits your unique needs and budget.
Apple has its supporters, but for every diehard fan, there is another individual who will tell you keeping a PC or running off the Android market is the better bet. When it comes to your small business, don’t hesitate to research the pros and cons of going Apple, before spending your hard-earned revenue on devices that don’t fit your individual needs.
About the Author: Amber Mattson is a guest blogger and IT administrator. When Amber isn’t keeping her company’s network running smoothly, she can be found working at her own family-run business, something she has done since 2011.