For Jashanmal Books’ refurbished Mall of the Emirates store in Dubai and a brand new store in Kuwait, I was commissioned to create a set of category signs that communicate to customers what genres/products they can expect to find on a given shelf, table or area. The 2 x 1 meter large signs are mounted on light boxes along the walls in the shops.
I wish I could express how much pleasure I found in this project. It was pure joy to get the opportunity to collect a mixture of vibe based illustrations and visual tricks under one roof.
Among others: The Telegraph Magazine, Bonnier Publishing, Wired UK, Arena Group, Dagens Nyheter, ICON Magazine, New Scientist, GQ Australia, Jashanmal Group, Prevention Magazine, The Independent.