Banner Advertisements is an inspirational article about advertising campaigns designed by Guy Seese who is a creative director at Wieden + Kennedy in Portland. Oregon. His work has been recognized in the One Show, Archive Magazine, Communication Arts, the Clios, Kelly’s, Art Director’s Club of New York and Graphis. In 2004, Graphis Magazine featured his portfolio and called him an “international creative leader.”?? Prior to WK, Guy was a creative director and associate partner at Goodby, Silverstein & Partners in San Francisco and the Executive Creative Director of Seattle’s Cole & Weber/United. Under his leadership, Cole & Weber received several accolades for its branded entertainment work and was named by Brandweek as a 2005 Guerilla Marketer of the Year.
His integrated campaign for Rainier Beer with banner advertisements and won AICP/Ad Age’s inaugural Battle of the Brands, a gold Content & Contact Clio, a gold in the Hybrid category of the New York Art Director’s Club and the National Best of Show at the Addys. In 2007, his team’s work on Carlo Rossi Wines garnered a silver One Show pencil for integrated advertising campaigns.??Guy gained the bulk of his client experience working in New York on Intel, Volvo, and MCI Worldcom. During his tenure at Euro RSCG, he created the iconic Evian l’original campaign.
According to The Marketing Guy, a recently completed study on the effectiveness of banner ads provides some interesting data for advertisers. Condé Nast and McPheters & Company have jointly released additional results from the recently completed study conducted in collaboration with CBS Vision using McPheters & Company’s AdWorks™ methodology. More detailed analysis explored the relative effectiveness of Internet banner ads that were aligned with the content of the Web sites in which they appeared – for example, food ads running on food sites, entertainment ads on entertainment sites, etc. – vs. those that were not. Read More