Sven Prim got his first advertising job whilst still attending photography school. Directly after graduation he landed a deal with Agent Molly Co, moved to Stockholm and started working as a full-time photographer. Since then, he has collaborated with a long list of renowned clients such as ATG, Aftonbladet, RFSU and Polar Music Prize.
Sven describes himself as a real technology geek who loves to create strange and surreal situations. Something clearly visible in his image creation, which he himself has given the epithet manipulated pictures with a twist. He is equally skilled both as a photographer and a retoucher and discovered early the fantastic opportunity that post production can present for creating an extra dimension in images. Many people think that a photograph´s truth is compromised in post but Sven doesn´t agree at all.
The concept of truth is completely subjective. I believe that a picture is always manipulated, regardless of how it is taken. When the photographer selects the time and place to snap a picture, the truth is already being bent. I am very up-front about how my pictures are created.
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