If branding is about creating stories, then brochures are the fashion industry’s storybooks. Every page a reader turns in a fashion brochure should enrich the brand’s latest story in her mind. That brand story must be embodied not just in the elegance of the clothes, but also in the tastefulness of the brochure design. When done right, fashion brochures can expose the beauty and fierceness in the couture collections they advertise. Brochure printing has become a must tool for all kinds of designers in nowadays.